Wednesday 26 February 2014

Flappy Bird - Dong Nyugen Success Story

As the Gaming industry has been working to craft sophisticated mobile games and promotion campaigns to serve a growing number of mobile gamers, the app that got the most attention was one that seriously bucked the trend: It had one mechanic, no story, no progression and became a hit with nearly no organized promotion.

With Flappy Bird being Popular, all the gaming markets are flooded with the games with 'Flappy' word. Google Play blocked the games with Flappy word in them to control this Flood.



This Sensational game was developed by Dong Nyugen, a Vietnamese developer with a studio called DotGears. Dong was developing small games in his Spare Time from the past few Years and posting them to various Gaming Markets. These Games were Very Simple to play as well as Code. Flappy Birds Game was One Among them Which was Viral in Gaming Markets within a Short Span of Time.

Though the Game was published on May 2013 into Markets, It took viral in early 2014. The Android version of Flappy Bird was released to the Google Play store on January 30, 2014. This Game was Developed By Dong Nyugen in a span of Just two to three Days. Flappy Bird also Touted the most popular game  Angry Birds at some time in early January and became the most downloaded app in market.

Surprising Everyone, On February 8, 2014, Nguyen announced on Twitter that the game was to be removed from both Apple's App Store and Google Play.

"I am sorry 'Flappy Bird' users, 22 hours from now, I will take 'Flappy Bird' down. I cannot take this anymore"  

Some gaming industry observers were stunned that Mr. Dong would voluntarily kill off a game that at its peak was bringing in $50,000 a day in advertising revenue. (However, the app continues to display ads to the millions of people that have downloaded it and keep playing.) Speculation in recent days has been rife that removing the game was a publicity stunt to drum up interest in future games he is working on.



The reality, Mr. Dong said, is that he enjoys making videogames in his spare time, and the attention that "Flappy Bird" garnered badly crimped his style.

He still lives at home with his parents in Hanoi, but finds it difficult to walk down the street in his neighborhood without being pestered. He said he has virtually disconnected himself from the Internet and hasn't checked his email in days. He is also on vacation from his day job writing firmware for sophisticated computer hardware and said he isn't sure if or when he will return to work.

The fuss, Mr. Dong said, "is extremely uncomfortable" and he is waiting for his life to return to normal. He refused to be photographed or filmed.

In a bizarre tribute, some players listed their iPhones for sale on Internet auction site eBay,noting that they were preloaded with "Flappy Bird." One was listed for $134,295, although others are more modestly priced, with "Flappy Bird" mentioned as an additional inducement to potential buyers.


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